Cube bikes

Cube is a German brand that manufactures bicycles and bike accessories. The company has its own laboratories and test sites, a large network of dealers. With Germans pedantry they pay attention to the development of each and every part, constantly improving technologies and expanding their model lineup. 


Cube history

By cycling world standards, Cube is a relatively young company. It was founded in 1993 by a student Markus Puerner in Germany. At that time there were no talks of own developments and production. Marcus simply bought parts and components in Asia and assembled bikes in a small workshop in a furniture factory that was owned by his father.

Things were going so well that soon Puerner was able to earn initial capital for his own factory. Today Cube is a real production giant. Their factory covers an area of about twenty thousand square meters.

All Cube bikes are developed and tested in Bavaria, Waldershof. The management of the company proudly says that this is the best place to test their bicycles – uneven terrain with climbs, descents and real swamps. In general, in the Alpine countryside there is everything you need to test new models for speed, endurance and maneuverability.

Some components, frames in particular, are manufactured in China. This can significantly reduce the cost of a finished product. Then they are delivered to Germany, where they are carefully checked for quality and painted using technologies of “BMW”.


Cube bike models

Today the number of Cube’s bicycle models is close to 200. It’s difficult to say the exact number, as the manufacturer often pleases fans with new models. Hardtails, Full suspension, City bikes, Road bikes, ladies’ and children’s models are being produced by Cube. In each of these categories there are at least a couple dozens of models for every taste and budget.


Cube technologies

If we try briefly explaining Cube’s technological solutions to a person not familiar with technical subtleties of bicycles, he might think that we are talking about the latest generation sports car. For that we have to thank developers and engineers – they really pay as much attention to innovative details as aircraft constructors do.


Frame Save System – a special rear derailleur mount designed for frame protection. Rear derailleur is not fixed to the frame directly, instead it bolts to a weaker link – derailleur hanger (mech hanger). In case of impact derailleur hanger (made from softer materials) absorbs the shock and bends or breaks keeping the frame safe. Derailleur hangers are cheap and easy to replace.


Integrated Post Mount – rear disc brake mounts directly on the frame using special technology. This allows to reduce the weight of the bike and improve the perception of braking.


Twin Chain Stays – double chain stay designed for electric bikes with chain or belt drive. Has a protective chain cover. Reduces weight and increases stiffness of the frame.


Production process

Cube bicycles are developed in Germany. On the last floor of Cube’s factory there is a laboratory in which such creations like, for example, “Dual Trail Control” (rear suspension technology) are born. Designers have powerful workstations at their disposal, engineers virtually create and test new items.

After the virtual part of work is done, it is time to check how the bike will look in reality. After all, no image on the screen can replace the feeling of a “real-life” bike, even if the frame is created right here in the laboratory from parts, each of which is printed on a 3-D printer.

The bike frame is glued together and painted, and now, in front of developers appears a real life model of a bicycle. Once work on design is completed, all documentation is sent to Asia, where several prototype samples are made. Then bike models are sent back to Germany. Some models are tested by riders and others are stress tested on machines. Parameters like stiffness, durability and strength are measured.

When it comes to testing products, CUBE works closely with the Technical University of Munich, which specifically for CUBE developed technology for testing product quality. Only after all the parameters of the new models were tested by numerous tests, after qualified test riders spoke about the characteristics of bikes, and finally, after all the necessary adjustments were made and re-tested, only after that the new model is launched in production.

Asian contractor manufactures and ships frames. All necessary components are purchased and sent to German factory where it all is assembled into a single unit – new CUBE bicycle.

One of the common questions during discussion of a brand on the Internet is – where the frame of a particular bicycle is made. The second is where it was developed. Most large manufacturers order both the development and production in Asia, and not only the frame, but also the entire bicycle. In this case, we can talk about the classic Made in China/Taiwan/Vietnam. 

To be completely honest, CUBE bicycle frames are made in Taiwan, as are some components. But the development, construction, testing and assembly are carried out in Waldershof, Bavaria.

Frames for factory assembly are shipped without paint. Paint job is generally carried out in the neighboring city – using BMW technology. Painted frames are unpacked and sent to the conveyor for assembly. Frames for full suspension mountain bikes are shipped disassembled, after paint job they are assembled in a separate workshop.


Bike classification

Kids and teenage bicycles with wheel diameters of 16-24 inches

  • Cycling routes
  • Asphalt roads with no traffic
  • Gravel/Sand roads with no traffic 

Road and city bikes (incl. Electro), Bikes for triathlon

  • Cycling routes
  • Asphalt roads

These bikes are not designed for jumping, riding on one wheel (front or rear), active breaking via front brake – “stoppy”


Bikes for cyclocross and touring (incl. Electro)

  • Cycling routes
  • Asphalt roads
  • Gravel/Sand roads
  • Trails with small amount of roots, rocks and small drops

Wheels on these bike have limited surface contact area, insufficient traction on difficult trails with roots and stones.

These bikes are not designed for jumping, riding on one wheel (front or rear), active breaking via front brake – “stoppy”


Hardtail bicycles (incl. Electro)

  • Cycling routes
  • Asphalt roads
  • Gravel/Sand roads
  • Trails with roots, rocks and small drops

Wheels on these bike have limited surface contact area, insufficient traction on difficult trails with roots and stones.

These bikes are not designed for jumping, riding on one wheel (front or rear), active breaking via front brake – “stoppy”


Full suspension mountain bikes with 160mm of travel.

  • Cycling routes
  • Asphalt roads
  • Trails with great amount of roots, rock and drops
  • Steep unprepared downhill tracks with jumps and medium drops (half meter)

Bikes should be checked for damage and/or loose elements after each ride


Full suspension mountain bikes with 180 – 190mm of travel.

  • Steep slopes
  • Unprepared downhill tracks with great amount of stones, roots and drops (1 meter)
  • Bike parks

Bikes should be checked for damage and/or loose elements after each ride


Full suspension mountain bikes with 215mm of travel.

  • Steep slopes
  • Unprepared downhill tracks with great amount of stones, roots and drops (1 meter+)
  • Bike parks
  • Official downhill tracks (racing competitions)

Bikes should be checked for damage and/or loose elements after each ride


Advantages

I don’t want to sing praises to creators, designers and engineers of Cube bicycles, but their top models really deserve the highest praise. Excellent design, good aerodynamics, lightweight, comfort, safety – everything is up to par.

Full suspension mountain bikes easily withstand heavy loads and aggressive riding. Strong frames, excellent rear shocks allow you to conquer the steepest descents.

Road bike models are designed in mind with comfort of the rider. They accelerate fast and hold speed on the track easily. Rigid forks made from special high tech materials are another significant advantage.

Cube’s hardtails allow you to safely ride and conquer any hills, gravel roads, off-road and trails. Cube’s hardtail models come in different price ranges.


Disadvantages

Cheaper Cube’s bicycle models are not painted in Germany, so the paint job quality isn’t top-notch. Paint starts to peel quickly and washes off with pressure washer (which I do not recommend using on any bicycle). Most likely, cheaper models frames are painted in China, but that’s one of the reasons why they are cheaper.

Bent wheels are another unpleasant concern. We are talking about newer models, which according to manufacturer are constructed exclusively in Bavaria on their factory.

Older full suspension mountain bike models have an over sized adjuster on rear shock absorber. It sticks out too much and the rider may hit his foot on it.


In conclusion

Cube produces great bikes and there are no complaints at all to their top line bicycles. There are some problems with budget models, but quality to price ratio is good, so if you want the full Cube experience you need to buy a more expensive model.

This Post Has 3 Comments

  1. Hi,

    Thanks for your informative article. To be honest I’ve not heard of Cube before, but I was interested to see that they produced electric bikes too.
    Good to see that you have also reviewed the different price levels which gives me more of an idea of what would be a good buy.

    You’ve saved me a lot of research, so thanks again!

    Judy

  2. This is a really good post! Very informative and I loved the video. Thanks Roman!

  3. That was a nice read! I appreciate you posting this article, because I will be in the market for a new bike soon. I appreciate the very informative article, and I am now considering Cube bicycles!

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